Executive Summary
In recent years, China's performance market has continued to flourish, marked by a steady emergence of high-quality content, expansion into lower-tier cities, and deep integration with commercial tourism and cultural activities. Against this backdrop, consumers have become more sophisticated in their understanding of ticketing platforms, clearly distinguishing the roles and value propositions of primary and secondary markets, leading to improved overall satisfaction and evaluation. Efficient operation and long-term industry development increasingly rely on synergy and complementarity between primary and secondary ticketing platforms.
To foster a healthy and well-regulated environment, regulators have implemented policies such as mandatory real-name registration for large-scale performances, which in turn gave rise to "tiered refund" rules. However, while these policies aim to ensure fair ticket purchasing and market order, they have objectively intensified the difficulty of refunds for consumers in practice. This reflects existing flexibility gaps and consumer protection challenges in current ticketing sales models when facing new regulations. This report aims to explore how the ticketing sales and service models can be further optimized under the evolving regulatory framework, thereby promoting a healthier and more sustainable performance market ecosystem.
Table of Contents
1 Current Development of China's Performance Ticketing Industry
1.1 Overall Market Heat & Growth
1.2 Audience Characteristics in Performance Market
1.3 Transformation of Consumer Demand
1.4 Upgrading of Performance Category Structure
1.5 Regional Expansion of Performance Market
1.6 Culturally Distinctive Local Performances
1.7 Policy Support & Effectiveness of Business-Tourism-Culture-Sports Integration
2 Adjustments in Ticketing Industry Structure
2.1 Ticketing Process Restructuring under Mandatory Real-Name System for Large Events
2.2 Ticketing Ecosystem Embedded in Cultural-Tourism Integration Scenarios
2.3 Consumer Expectations for Ticket Purchase
3 Transformations in Performance Ticketing Market
3.1 Increased Public Ticket Quota & Ticket Source Allocation in Primary Markets
3.2 Changing Consumer Evaluation of Primary Ticketing Platforms
3.3 Premium Rate Regulation & Compliance Transformation in Secondary Markets
3.4 Changing Consumer Evaluation of Secondary Ticketing Platforms
3.5 Consumer Pain Points: From Ticket Scarcity to Refund Difficulties
3.6 Controversy over "Tiered Refund" Policy Patch
3.7 Implementation and Shortcomings of Tiered Refund Policies
3.8 Solution 1: Feasibility Analysis of Official One-Click Ticket Transfer
3.9 Solution 1: Consumer Perspectives on One-Click Transfer
3.10 Solution 2: Defining Standards for Performance Grading System
3.11 Solution 2: Feasibility Analysis of Performance Grading System
4 Case Studies of Key Ticketing Industry Players
4.1 Competitive Landscape of Performance Ticketing Market
4.2 Primary Platform: Damai.cn
4.3 Primary Platform: Maoyan Entertainment
4.4 Primary Platform: PiaoXingQiu
4.5 Secondary Platform: Taobao
4.6 Secondary Platform: Xianyu (Idle Fish)
4.7 Secondary Platform: MoTianLun
4.8 Promoter-affiliated Platform: Fenwan Island
4.9 Venue-affiliated Platform: ChaoPiao SaiYan
5 Future Trends in China's Performance Ticketing Industry
5.1 Diversification of Performance Categories
5.2 Internationalization of Ticketing Platforms
5.3 Systematic Construction of Ticketing Service Standards
5.4 Enhanced Technical Monitoring Against Ticket Scalpers
List of Charts & Figures
Figure 1-1 National Commercial Performance Box Office Revenue & Number of Shows (2023-2025)
Figure 1-2 Number of Audience for Commercial Performances (2023-2025)
Figure 1-3 Gender & Age Distribution across Performance Types (2023-2025)
Figure 1-4 Age Distribution at Select Star Concerts
Figure 1-5 Profound Shifts in Audience Consumption Demand
Figure 1-6 Industry Response to Changing Consumer Demand
Figure 1-7 Growth of Various Commercial Performances in 2025
Figure 1-8 Market Expansion of Large-scale Performances
Figure 1-9 Market Expansion of Theatrical Performances
Figure 1-10 Case Studies of Local Culturally Distinctive Performances
Figure 1-11 Overview of Regional Integration Policies (Commerce, Tourism, Culture, Sports)
Figure 1-12 Effectiveness of Business-Tourism-Culture-Sports Integration Policies
Figure 2-1 Core Provisions of "Mandatory Real-Name" & Ticketing Process Reforms
Figure 2-2 Typical Models & Cases of Culture-Tourism Integration
Figure 2-3 Top 5 Consumer Expectations for Ticket Purchase
Figure 3-1 Optimization of Ticket Supply Structure in Primary Markets
Figure 3-2 Changing Perceptions of Strengths & Weaknesses in Primary Markets
Figure 3-3 Evolving Evaluations of Primary Ticketing Platforms
Figure 3-4 Regulatory & Compliance Measures in Secondary Markets
Figure 3-5 Consumer Views on Secondary Market Regulation
Figure 3-6 Changing Perceptions of Strengths & Weaknesses in Secondary Markets
Figure 3-7 Evolving Evaluations of Secondary Ticketing Platforms
Figure 3-8 Consumer Attention & Focus on Refund Policies
Figure 3-9 Ticket Complaint Rates & Refund-related Complaints
Figure 3-10 Origin of Tiered Refund Policies: Side Effects of Mandatory Real-Name
Figure 3-11 Emergence & Issues of Tiered Refund Policies
Figure 3-12 Implementation Dilemmas of Tiered Refund Policies
Figure 3-13 Top 5 Dissatisfactions with Current Refund Rules
Figure 3-14 Domestic & International Case Studies of Official One-Click Ticket Transfer
Figure 3-15 Benefits & Risks Analysis of One-Click Transfer
Figure 3-16 Consumer Attitudes toward One-Click Transfer Service
Figure 3-17 Reference Indicators for Defining Performance Grading Standards
Figure 3-18 Proposed Differentiated Ticketing Management Measures
Figure 3-19 Comprehensive Feasibility Assessment of Performance Grading System
Figure 3-20 Advantages & Risks of Performance Grading System
Figure 4-1 Competitive Landscape of Performance Ticketing Market
Figure 4-2 Damai: Revenue & Core Business Segments
Figure 4-3 Damai: Core Strategic Directions
Figure 4-4 Damai: Competitive Advantages
Figure 4-5 Maoyan Entertainment: Four Core Business Units
Figure 4-6 "Cat Claw Model" & Full Entertainment Ecosystem
Figure 4-7 PiaoXingQiu: Market Position
Figure 4-8 PiaoXingQiu: Full Coverage of Performances & Quality Assurance
Figure 4-9 PiaoXingQiu: Full Coverage of Gen Z Fan Platforms
Figure 4-10 PiaoXingQiu: Ticket-Stub Economy & Cultural Tourism Consumption Integration
Figure 4-11 Taobao: Ecosystem Synergy Development
Figure 4-12 Taobao: Business Innovation Analysis
Figure 4-13 Xianyu: Governance Enforcement & Outcomes for Performance Ticketing
Figure 4-14 MoTianLun: Compliance Development & Responsibility
Figure 4-15 MoTianLun: Core Strengths & Platform Innovation
Figure 4-16 Fenwan Island: Business Scope & Resource Positioning
Figure 4-17 Fenwan Island: "Priority Purchase" Ticket Distribution Mechanism
Figure 4-18 Fenwan Island: Building a Full-Link "Info-Purchase-Share" Ecosystem
Figure 4-19 ChaoPiao SaiYan: Operational Model
Figure 4-20 ChaoPiao SaiYan: Core Business Updates
Figure 5-1 Core Drivers & Business Models of Performance Category Diversification
Figure 5-2 Deepening & Boundary Exploration of Category Diversification
Figure 5-3 Drivers & Trends of Platform Internationalization
Figure 5-4 Platform Internationalization Case Studies
Figure 5-5 Key Policy Analysis & Future Directions
Figure 5-6 Application Trends in Core Technologies
Key Trends & Forward Outlook
Based on in-depth research on primary and secondary ticketing markets, the report indicates that the future of performance ticketing will shift toward category diversification, platform internationalization, and standardized ticketing services. With the normalization of mandatory real-name registration for large-scale events, "tiered refunds" and "one-click ticket transfer" have become central industry topics, requiring a delicate balance between policy and commercial innovation. Moreover, integration of culture, commerce, and tourism alongside growth in lower-tier cities will become new competitive battlegrounds for ticketing platforms. Digital technologies will further empower scalper monitoring and compliance control, building a more transparent ticketing ecosystem.
This report covers key players including Damai, Maoyan, PiaoXingQiu, Xianyu, MoTianLun, and more — from increased public ticket allocation in primary markets to compliance transformation in secondary markets. It comprehensively interprets the transformation of China's performance ticketing landscape from 2023 to 2025, delivering high-value references for industry participants, investors, and regulators.
