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China Female Personal Health Management Apps Quarterly Data Report December 2013 – February 2014iResearch · mUserTracker Mobile Behavioral Data
China Female Personal Health Management Apps Quarterly Data Report December 2013 – February 2014iResearch · mUserTracker Mobile Behavioral Data
China Female Personal Health Management Apps Quarterly Data Report December 2013 – February 2014iRes
2016-01-01 11:52 https://report.iresearch.cn/report/201404/2132.sht
China Female Personal Health Management Apps
Quarterly Data Report
December 2013 – February 2014
iResearch · mUserTracker Mobile Behavioral Data
📊 Research Scope & Market Landscape
Covered Apps: iResearch mUserTracker monitors 11 female health management apps, with in-depth analysis on Meiyou, Dayima, Period Tracker, Yueyuejia, Period Assistant, etc.
Data Period: December 2013 – February 2014, based on continuous monitoring of 150,000 iOS & Android smart devices.
Data Period: December 2013 – February 2014, based on continuous monitoring of 150,000 iOS & Android smart devices.
📱 February 2014 · Daily Average Coverage (Top Apps)
| Rank | App Name | Daily Avg Coverage (10k users) |
|---|---|---|
| 1 | Meiyou | 133.6 |
| 2 | Dayima | 105.6 |
| 3 | Period Tracker | 23.6 |
| 4 | Yueyuejia | 10.6 |
| 5 | Period Assistant | 9.0 |
| 6 | Menstrual Log | 3.5 |
| 7 | Period Assistant-LEHO | 2.5 |
| 8 | Period Manager | 1.8 |
| 9 | Safe Period Calculator | 1.7 |
| 10 | Female Calendar | 1.5 |
| 11 | WomanLog Calendar | 1.0 |
※ Meiyou and Dayima lead with a significant margin — social features strongly boost user engagement.
📈 Daily Metrics Performance (Dec 2013 – Feb 2014)
Quarterly Trend: Total daily average coverage of female health apps saw a moderate decline: 3.361M (Dec) → 3.078M (Jan) → 2.892M (Feb).
Daily total launches dropped sequentially, -15.3% in February vs January. Daily total effective time surged +65.2% in January then retreated in February due to Spring Festival holiday effects.
Daily total launches dropped sequentially, -15.3% in February vs January. Daily total effective time surged +65.2% in January then retreated in February due to Spring Festival holiday effects.
3.361M
Dec 2013 Daily Coverage
3.078M
Jan 2014 Daily Coverage
2.892M
Feb 2014 Daily Coverage
4.993M
Dec Daily Launches
4.033M
Feb Daily Launches
8.973M min
Jan Daily Time (peak)
🏆 Top Apps · Daily Coverage Trend
📉 Meiyou & Dayima leading the tier (Dec – Feb)
[Meiyou] Dec: ~1.21M → Jan: ~1.28M → Feb: 1.336M
[Dayima] Dec: ~0.98M → Jan: ~1.02M → Feb: 1.056M
Period Tracker, Yueyuejia, Period Assistant remain stable with smaller scale.
[Meiyou] Dec: ~1.21M → Jan: ~1.28M → Feb: 1.336M
[Dayima] Dec: ~0.98M → Jan: ~1.02M → Feb: 1.056M
Period Tracker, Yueyuejia, Period Assistant remain stable with smaller scale.
📈 Daily total launches | Meiyou & Dayima dominant
Meiyou Dec ~2.10M launches → Feb ~1.60M; Dayima Dec ~1.79M → Feb ~1.35M.
Other apps declined slightly, reflecting seasonal moderation.
Meiyou Dec ~2.10M launches → Feb ~1.60M; Dayima Dec ~1.79M → Feb ~1.35M.
Other apps declined slightly, reflecting seasonal moderation.
Note: Daily total effective time jumped +65.2% in Jan, then softened in Feb (Spring Festival). Meiyou and Dayima lead in all daily metrics: coverage, launches, and effective time.
📆 Monthly Metrics Performance
Monthly Unique Visitors: Dec 2013 total 18.729M → Jan 2014 15.947M (-14.8%) → Feb 16.363M (+2.6%).
Monthly Total Launches: Decreased steadily from 154.78M in Dec to 112.91M in Feb.
Monthly Total Effective Time: Peaked at 278.16M minutes in Jan (+65.2% MoM), then fell 28.5% to 198.95M minutes in Feb.
Monthly Total Launches: Decreased steadily from 154.78M in Dec to 112.91M in Feb.
Monthly Total Effective Time: Peaked at 278.16M minutes in Jan (+65.2% MoM), then fell 28.5% to 198.95M minutes in Feb.
18.729M
Dec Monthly UV
15.947M
Jan Monthly UV
16.363M
Feb Monthly UV
154.78M
Dec Total Launches
112.91M
Feb Total Launches
278.16M min
Jan Effective Time (peak)
Top Apps · Monthly Coverage (Tier 1: Meiyou & Dayima)
📊 Meiyou: Dec ~5.08M → Jan 5.25M → Feb 5.37M
Dayima: Dec ~4.10M → Jan 4.18M → Feb 4.26M
Period Tracker, Yueyuejia, Period Assistant maintain ~0.5M-0.8M range.
Dayima: Dec ~4.10M → Jan 4.18M → Feb 4.26M
Period Tracker, Yueyuejia, Period Assistant maintain ~0.5M-0.8M range.
📊 Monthly total launches: Meiyou leads (Feb ~39.0M), Dayima ~31.5M; other apps saw decreases in Feb, in line with industry trend.
Holiday seasons (Christmas, New Year, Spring Festival) caused behavioral shifts. Effective time surged in Jan, while Feb saw usage dip but coverage slightly rebounded.
👤 Per-User Metrics (User Engagement Depth)
Avg Launches per User: Fluctuated monthly, mild growth in Jan 2014 then notable drop in Feb due to holiday break.
Avg Effective Time per User: Strong +94.0% growth in January, then -30.3% in February, indicating users invested more time in health tracking before the holiday.
Avg Effective Time per User: Strong +94.0% growth in January, then -30.3% in February, indicating users invested more time in health tracking before the holiday.
+94%
Jan Per-user time MoM
-30.3%
Feb Per-user time MoM
⭐ Per-User Launches (Dec 2013 – Feb 2014)
| App Name | Dec 2013 | Jan 2014 | Feb 2014 |
|---|---|---|---|
| Meiyou | 12.7 | 13.2 | 11.0 |
| Dayima | 11.3 | 11.9 | 9.7 |
| Period Assistant | 6.8 | 8.9 | 10.2 |
| Period Tracker | 7.4 | 7.6 | 6.5 |
| Yueyuejia | 6.1 | 6.3 | 5.2 |
🌟 Highlight: Period Assistant’s per-user launches grew for three consecutive months, ranking first among featured apps in February 2014. Meiyou maintained leading per-user launches throughout the quarter, while Dayima remained stable.
⏱️ Per-User Effective Time (minutes)
📌 Meiyou & Dayima sustain advantages:
Meiyou avg monthly effective time: Dec ~21.2 min → Jan ~46.5 min → Feb ~33.8 min
Dayima: Dec ~19.0 min → Jan ~41.7 min → Feb ~30.1 min
Period Assistant: Dec ~10.8 min → Jan ~15.2 min → Feb ~16.0 min (only app with no decline in Feb, indicating rising stickiness)
Meiyou avg monthly effective time: Dec ~21.2 min → Jan ~46.5 min → Feb ~33.8 min
Dayima: Dec ~19.0 min → Jan ~41.7 min → Feb ~30.1 min
Period Assistant: Dec ~10.8 min → Jan ~15.2 min → Feb ~16.0 min (only app with no decline in Feb, indicating rising stickiness)
Per-user data indicates users allocated more time to health tracking in January; February saw overall lower engagement due to Spring Festival. However, Period Assistant showed counter-trend growth in user stickiness.
🔍 Key Findings & Market Summary
✓ Duopoly landscape: Meiyou and Dayima dominate all core metrics (daily/monthly coverage, launches, effective time), leveraging social and community features.
✓ Seasonal fluctuations: Holiday effects (New Year, Spring Festival) caused a surge in Jan engagement and a dip in Feb, revealing user behavior shifts.
✓ Differentiation opportunities: “Period Assistant” achieved three consecutive months of growth in per-user launches, outperforming larger rivals in interaction frequency — offering strategic insights for niche innovation.
✓ Industry still growing: Monthly total unique visitors range between 15M–19M; post-holiday recovery offers potential for further expansion.
✓ Seasonal fluctuations: Holiday effects (New Year, Spring Festival) caused a surge in Jan engagement and a dip in Feb, revealing user behavior shifts.
✓ Differentiation opportunities: “Period Assistant” achieved three consecutive months of growth in per-user launches, outperforming larger rivals in interaction frequency — offering strategic insights for niche innovation.
✓ Industry still growing: Monthly total unique visitors range between 15M–19M; post-holiday recovery offers potential for further expansion.
MeiyouDayimaPeriod TrackerYueyuejiaPeriod AssistantSafe Period CalculatorFemale CalendarWomanLog Calendar
📌 Appendix: Purpose & Data Source
Research Objective: To analyze user behavior, market landscape, and quarterly trends of female health management apps in China (Dec 2013–Feb 2014) using iResearch mUserTracker precise mobile data.
Data Source: iResearch proprietary mUserTracker panel, covering more than 150,000 iOS & Android Chinese users through continuous passive monitoring to reflect authentic mobile app usage.
Key Metrics: Monthly unique visitors, monthly total effective time, monthly total launches, daily avg coverage, daily total launches, daily total effective time, per-user launches, per-user effective time etc.
Data Source: iResearch proprietary mUserTracker panel, covering more than 150,000 iOS & Android Chinese users through continuous passive monitoring to reflect authentic mobile app usage.
Key Metrics: Monthly unique visitors, monthly total effective time, monthly total launches, daily avg coverage, daily total launches, daily total effective time, per-user launches, per-user effective time etc.
Data coverage: December 1, 2013 – February 28, 2014. De-duplicated user statistics.
©2014 iResearch Consulting Group. All rights reserved. ｜ Based on mUserTracker data (Dec 2013 – Feb 2014)
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China Female Personal Health Management Apps Quarterly Data Report December 2013 – February 2014iResearch · mUserTracker Mobile Behavioral Data