Jmoon Home Beauty & Body Care Device Industry Trend Report · In-depth Analysis

Pandemic accelerates at-home beauty scenarios and online penetration.
Over 250k notes on Xiaohongshu, 4 billion views on Douyin.
Online annual sales grew from 10 million units (2015) to 70 million (2019), a 7x increase.
2021 domestic beauty device market reached RMB 11.18B, projected to exceed RMB 20B by 2026.
Anti-aging market potential over RMB 100B, driving strong demand for home-use devices.

Shaving/waxing only remove hair shafts without suppressing growth.
Professional IPL hair removal is effective but expensive and lacks privacy.
Home IPL devices use intense pulsed light to target hair follicles for long-lasting inhibition.
RF, EMS microcurrent, LED phototherapy technologies drive product evolution.
Technological innovation is the core battleground for brands.

Ulike ranks #1 in hair removal devices (94.15 on iMedia ranking), 7 consecutive years bestseller.
Tripollar, Ya-Man, Dr.Arrivo lead the RF beauty device premium segment.
Over 100,000 related enterprises in China, 80% founded in last 5 years.
Severe homogenization; Jmoon breaks stereotypes with high efficiency, portability & fun design.

IPL hair removal devices classified as Class II medical devices.
From Jan 1, 2023, production/import/sales without NMPA registration prohibited.
RF therapy devices must obtain NMPA certificate by April 2024.
Certification becomes high entry barrier; Jmoon leverages strong R&D pedigree to seize opportunity.

Post-80s to post-00s women account for 73% of consumers; post-95s growth >35%.
Over 60% spend >RMB300/month on cosmetics; 78.4% plan medical aesthetic procedures.
"Quality-price ratio" replaces cost-performance; focus on premium tech, safety, and efficacy.
52% value word-of-mouth within circles; community-driven seeding critical on Douyin & Xiaohongshu.

First to bring professional salon ice-cool technology home with patented sapphire cooling.
Exclusive temperature control cools epidermis to 10°C–40°C, painless hair removal.
Holds nearly 200 global patents, 7 generations of evolution, VC liquid cooling + graphene散热.
#1 sales for 7 years; online seeding + offline引爆 drives brand flywheel.

Inherits sapphire ice-cool IPL 3.0: 18J high energy + 0.6s/flash, full body in 5 minutes.
Launches "Flat Iron" beauty device with 12超大 electrode head, lifting & firming 3x faster.
0.8-2MHz wideband RF + EMS microcurrent + LED red/orange light for multi-dimensional anti-aging.
Customized zones for nasolabial folds, eyes, jawline – “fast beauty against laziness”.

JD reviews top words: "effective, gorgeous, speed, sapphire, cute, icy-cool, convenient, painless".
Practicality: high-tech, hair growth suppression; Usability: 3 modes, fast flash; Pleasure: lightweight ~250g, playful design.
Jmoon hair removal device: after 28 days, hair count -63.64%, sustained suppression even after 14 days off (SGS verified).

Ultra-fast ice-cool hair removal – painless, cleaner.
Streamlined lamb-like design, weight 250g (lighter than a soda can).
0.6s/flash quick mode, full body in 5 minutes.
Sapphire A+ window maintains 15°C~30°C cooling.
SGS certified: 63.64% hair reduction after 28 days, long-lasting suppression.
Awards: MEIYI, Bazaar Beauty, Tmall Global Aesthetics Award.

12超大 electrode head, lifting & firming 3x faster.
0.8-2MHz RF energy targets dermis layers, boosts collagen.
EMS microcurrent (300-500μA) with V-LIFT contour mode to de-puff.
LED red (620-630nm) & orange (580-590nm) light for radiance + barrier repair.
14-day clinical: skin firmness +10.82%, nasolabial folds -4.88%, crow's feet -7.69%.
3-fold temperature control (≤42°C) for absolute safety.