As a typical track in the digital economy era, e-sports has entered a new stage of standardized and sports-oriented development globally, driven by milestone events such as the successful hosting of the e-sports project at the Hangzhou Asian Games and the official announcement of the first e-sports Olympic Games by the International Olympic Committee. It has completed the strategic transformation from a "traffic economy" to a "digital industry". The 2025 Research Report on China's Esports Industry is based on iResearch's years of research, data accumulation, and monitoring results of iResearch's data products. It provides in-depth insights into the current development status of China's e-sports industry and looks forward to the future development trends of the e-sports market. I hope to provide reference opinions and operational suggestions for relevant enterprises and capital markets.

作为数字经济时代的典型赛道，电子竞技在杭州亚运会电竞项目成功举办、国际奥委会正式宣布举办首届电竞奥运会等里程碑事件的推动下，已在全球范围内步入规范化、体育化发展的新阶段，完成了从"流量经济"向"数字产业"的战略转型。《2025年中国电竞行业研究报告》基于艾瑞多年对电子竞技行业的研究、数据积累以及艾瑞数据产品监测成果，对中国电子竞技行业的发展现状展开深度洞察，并展望电竞市场未来发展趋势。希望能为相关企业与资本市场提供参考意见与运营建议。