Mental health gained C‑level attention after the pandemic.

A Peking University Sixth Hospital survey (JAMA Network Open, 2020) revealed that during the lockdown, 27.9% reported anxiety symptoms, 16.5% depressive symptoms, and 19.4% insomnia symptoms.

Health demands now integrate psychological relief as a core component.

Evolving exercise needs: “Stress relief/relaxation” became a key exercise goal for 55% of respondents, while “improving appearance” ranked at 47%.

Lack of professional guidance (63%) is the biggest sports barrier.

Working out is no longer solely about fitness — it’s a way to decompress.

🍽️ Dietary habits

High oil, spicy food and high sugar are the “three major diet killers” across all ages.

Generational specifics: Gen Z orders more takeout; post‑90s love midnight snacks; post‑80s often overeat; post‑70s drink alcohol more frequently.

After COVID-19, “cooking at home” increased significantly, and diet satisfaction rose by 6%.

😴 Sleep health

Top sleep aids: music (54%) and exercise (49%).

post‑90s and Gen Z show the highest adoption of paid sleep apps (white noise, meditation courses), embracing digital wellness tools.

Post‑pandemic, sleep duration increased, late nights decreased, and sleep satisfaction improved notably.

🏃 Physical activity trends

Running remains the most popular exercise nationwide.

Generational preferences:

After the pandemic, home workouts surged; cardio & pulmonary function improvement became a focus.

According to HUAWEI Health app, cardio enhancement courses topped the playlist.

💊 Internet healthcare landscape

In 2020, China’s internet healthcare market size reached RMB 40.9 billion, a YoY growth of 50.5%.

Key drivers: “effective health guidance” and “tech innovation”.

Users adopt online medical services mainly to improve lifestyle (61%), understand health status in time (57%), and try new technology (46%).

Overall satisfaction among existing users is high, and nearly 80% of non‑users show strong willingness to try internet health services.

Differentiated exercise demands: Niche sports (surfing, rock climbing, frisbee) are rising, combining fun and professionalism.

Fitness goals are segmenting further: local shaping (perfect shoulders, toned back), muscle gain, and slimming (chocolate abs).

Age‑specific needs: Teens focus on high‑intensity training; middle‑aged groups seek stress relief/weight loss; seniors prefer outdoor activities with social wellness.

Chinese residents’ health literacy keeps rising (National Health Commission data).

Younger consumers (post‑95s) lead health spending — Alipay physical examination sales tripled YoY during March 2020.

Geographic coverage: tier 1–3 cities nationwide.

Age groups: post‑00s, post‑90s, post‑80s, post‑70s with balanced gender distribution and diverse income levels.

Data sources: iResearch proprietary user survey, National Health Commission, Peking University Sixth Hospital (JAMA Network Open), CNNIC, and anonymized aggregated data from HUAWEI Health app (e.g., top workout courses).